Editorial Guidelines. Devising an effective text message marketing campaign means making use of the right tools. We chose the best text message marketing software that gives businesses a ...

If you upset a user, he or she has the power and right to unsubscribe easily. Along with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is ...

When I tell friends that I that I work in mobile marketing the most common response I get is ?So you?re the one that sends me those annoying text messages about refinancing my house or getting cash,?

Spokeo explores six of the most common red flags to help separate scams from the real thing when it comes to text messages.

To capture attention in a busy, distracted world, companies should aim for clear and concise copy and use engaging headlines and bite-sized points to get their messages across. Infusing some ...

Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems. The ...