Managing a brand’s reputation is growing more complicated in today’s socially conscious, constantly connected world. Although many companies have publicly committed to embracing more ethical ...

One of the questions that market research professionals frequently ponder is: How does advertising work? Simon Broadbent of Leo Burnett claims that there are a total of 456 theories about how ...

A reputation score shows how highly respondents regard a brand on average on a scale from ... peddling conspiracy theories ...