Procter & Gamble?s Tide brand is continuing to prove it is a powerful force in mobile with a campaign that promotes the company's new Tide Pods detergent products. Tide is using mobile bar codes on ...

Ahead of SXSW 2025, Beki Winchel explains how immersive experiences can create brand gravity: that deep emotional connection ...

Many observers see a repeat of the “pink tide” that followed Hugo Chávez’s rise to power in Venezuela in 1999. Successive leftist victories then went to Chilean President Ricardo Lagos in ...

Southern Tide is a way more mature brand than it was in 2016 when college student Allen Stephenson created a colorful polo shirt with a skipjack fish as its logo. But that polo with its ...

Amy Krehbiel is Brand Vice President for P&G North America Laundry and oversees a portfolio of leadership brands including Tide, Gain, Dreft, and Ariel. Amy Krehbiel is Brand Vice President for P&G ...

H&H Bagels, a veritable institution in New York City, undergoes a facelift courtesy of local designers, and huge fans of the brand, High Tide New York City-based creative studio High Tide has ...

To respond to changing customer habits in a traditional and saturated category, we identified a golden opportunity for Tide and Ariel and created a new service and a new way ... In compiling a recent ...

Brands: High Tide's industry-leading and consumer-facing brand roster includes Queen of Bud™, Cabana Cannabis Co™, Daily High Club™, Vodka Glass™, Puff Puff Pass™, Dopezilla™, Atomik ...