In the fiercely competitive market of today, packaging design is essential for drawing clients in and swaying their decisions ...

As the deadline for the 2025 competition approaches, Pentawards’ latest trend report reveals how designers are using ...

Nowadays there are many packaging solutions available and brands need to look for those options that will promote the product whilst protecting it at the same time. The retail market is flooded with ...

From colours to symbols and typography, cultural factors play a pivotal role in determining how products are perceived and ...

While visual elements dominate packaging design, texture plays an equally vital ... Packaging is a powerful psychological tool that influences how consumers perceive and interact with products.

Trust Through Transparency: Smart packaging, embedded with NFC or QR codes, allows consumers to trace material origins, lifecycle impact, and disposal instructions in real time. Clear communication ...

promote and otherwise make the product marketable and keep it clean Packaging is more than just your product's pretty face. Your package design may affect everything from breakage rates in ...

By integrating design, materials, and messaging, brands can turn packaging into a compelling ... just a practical ...