The brand management firm is creating a collection of adult and childrenswear featuring Geoffrey the Giraffe, a mascot of ...

which plans to give Toys R Us’ biggest and most recognizable asset, its giraffe mascot Geoffrey, a starring role. Toys R Us Studios recently dropped the first episodes of Geoffrey’s World Tour ...

All we know is that we hope the Toys “R” Us reality show host is Geoffrey the Giraffe, the Toys “R” Us mascot. (We’re not entirely sure how that would work, but we still want to see it).

A beloved American toy brand is set to open a new ‘store within a store’ in WHSmith in the Cornmill Shopping Centre, Darlington.

The DFW store will have a live-size custom sculpture of Toy R Us mascot Geoffrey the Giraffe, as well as toy demonstration tables, and a curated selection of toys for sale. The Toys R Us mascot ...