After its first store opened in 1957, Toys 'R' Us grew into a national chain of more than 700 US locations. In the 1980s and 1990s, the company's ads saturated children's TV, saying, "I don't ...

The debate of who and what killed Toys R Us now ranges among analysts ... like improving the in-store experience and beefing up e-commerce in the age of Amazon, the company said in the filing.