In the Vaishnavism culture it is believed that on this day, the gate to Lord Vishnu’s abode, ‘Vaikuntha Dwaram’ opens up. Anyone keeping a fast on this day can gain entry to the Lord’s Inner Sanctum.

In Vaishnavism, particularly within the Gaudiya tradition, "prem bhakti" refers to the highest form of devotion characterized by pure, selfless love towards the Supreme Being, Lord Krishna.