Giving Alexa the power of generative AI was already expected to be the star announcement from Amazon -- and it was. During the last Devices and Services event in 2023, Amazon announced a gen ...

A change in the way Amazon and Alexa processes your personal communication data could convince privacy-wary users to give up ...

Amazon’s new Devices & Services Senior Vice President Panos Panay took the stage to show off Alexa+, an upgraded version of the company’s virtual assistant, now powered by generative AI.

Amazon is aiming to catch up in generative artificial intelligence and to reboot its virtual assistant, which has been leapfrogged by powerful chatbots. By Karen Weise Karen Weise has covered Amaz ...

proactive -- virtual assistant. "She's smarter than she's ever been before, but she's also approachable," Amazon's Devices and Services Team Lead Panos Panay said during the event. The new ...

Amazon's latest AI assistant is called Rufus, whose origin story is actually quite adorable, and the different assistants all ...

Amazon has unveiled a new, smarter version of its virtual assistant Alexa which has a range of fresh AI-powered features built in. The tech giant has been one of the last big firms to embrace the ...

Amazon is not giving up on making its Alexa a virtual shopping assistant. On Wednesday, the company announced that Alexa+, its revamped Alexa experience, ...