Giving Alexa the power of generative AI was already expected to be the star announcement from Amazon -- and it was. During the last Devices and Services event in 2023, Amazon announced a gen ...

Amazon’s new Devices & Services Senior Vice President Panos Panay took the stage to show off Alexa+, an upgraded version of the company’s virtual assistant, now powered by generative AI.

A change in the way Amazon and Alexa processes your personal communication data could convince privacy-wary users to give up ...

proactive -- virtual assistant. "She's smarter than she's ever been before, but she's also approachable," Amazon's Devices and Services Team Lead Panos Panay said during the event. The new ...

Amazon's latest AI assistant is called Rufus, whose origin story is actually quite adorable, and the different assistants all ...

Amazon is not giving up on making its Alexa a virtual shopping assistant. On Wednesday, the company announced that Alexa+, its revamped Alexa experience, will be able to help consumers grocery ...

After months of speculation, Amazon.com AMZN is officially launching Alexa+ — a generative-AI-powered upgrade to its flagship voice-controlled virtual assistant, Alexa. Back To Top ...