With an abundance of platforms for increased information sharing and public scrutiny, companies must stay ahead of the curve ...

Shares of Luluemon Athletica Inc. fell after hours on Thursday after the athleisure-wear maker forecast full-year sales that ...

Every business must have a positive online image to continue to grow. A negative online image can ruin a brand’s efforts and ...

It was a salutary tale of how not to do reputation management. The skincare brand Sunday Riley was forced ... and post-stay surveys to identify weak spots and trends in feedback.

Managing your brand’s reputation shouldn’t be put on the back burner because your brand's very survival might come down to its reputation. It can be daunting thinking about every single ...

In today’s digital-first world, a brand’s online reputation is more than just a reflection of its customer service. It’s a key driver of success or failure. A single negative news story ...

brand reputation amid Elon Musk's strong push into politics has been a general topic for several years. However, the issue ...

Reputation is everything. It's make-or-break for your brand. Especially in the Internet era, when reputations can be easily built and ruined in mere seconds. But how can you be sure that the brand you ...

With appropriate procedures and robust brand safety and suitability (BSS) guidelines, however, brands can safeguard their reputation and bottom line. A brand's reputation can be drastically affected ...