It was a salutary tale of how not to do reputation management. The skincare brand Sunday Riley was forced ... and post-stay surveys to identify weak spots and trends in feedback.

Reputation is everything. It's make-or-break for your brand. Especially in the Internet era, when reputations can be easily built and ruined in mere seconds. But how can you be sure that the brand you ...

you typically have options. And when it comes time to make a decision, there's a good chance you'll take each brand's reputation into consideration.