Food Dive15h
Why Welch’s is embracing experiential marketing as it expands into alcohol
CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...
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Welch's Is Looking for a New Agency for Its Sparkling Juices as It Moves Away From an AOR Model
Food company Welch's is conducting an agency review for its portfolio of sparkling juices, ADWEEK has learned. The brand confirmed that it is handling the review internally, and declined to […] ...
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Welch's Drops 'Adult-Friendly' Canned Cocktails in Flavors Like Transfusion and Vodka Cranberry
On Friday, May 10, the brand announced the release of Welch’s Craft Cocktails, a line of canned alcoholic beverages available in partnership with COOP Bev Works. The "adult-friendly" drinks ...