Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s ...

Most marketers (62%) report being at least somewhat satisfied with their ability to measure the return on investment (ROI) of sponsorship and event marketing initiatives, according to a recent report ...

But, although content marketing's popularity (and necessity) continue to increase in the eyes of B2B marketers, 47% of them say they do not measure their content marketing ROI. Of those who don't ...

Public relations (PR) and marketing — two sides of the same coin, yet each plays a unique role in how businesses connect with ...

What started in a Harvard dorm room in 2003 as a tool for social networking has since evolved into a powerful driver of ...

Focusing the conversation around ROI can dissolve crucial language barriers between marketing and finance, InMarket CEO Todd ...

In a highly competitive market, generic SaaS marketing strategies couldn’t deliver you the desired results. You’ll struggle to get customers or ROI for your business. But you shouldn’t be ...

Many B2B leaders are learning that they’ve been winning the wrong races. In the rush to demonstrate marketing ROI, they’ve created a system that rewards activity over impact while quietly ...

CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok ...

Over the past decade, experimental social media campaigns have evolved into a sophisticated marketing channel with clear ROI expectations and measurement standards. Today’s creator partnerships ...