A new generation has robbed the spotlight of the famous “generation Y”, (also known as “why”, “boomers” or “millennials.”) Now room for “generation Z”, a pure marketing ...

Generation Alpha, the children of Millennials or Generation Y, is expected to be the largest generation in history. Technology shapes the experiences and behaviors of Generation Alpha.

Born between 1980 and 2000, the so-called Generation Y is the largest demographic group in North America. But unlike boomers, millennials aren’t throwing themselves into automobile ownership ...

Millennials, also known as Generation Y, were born between 1981 and 1996. Gen Y is more commonly called the "millennials" because many of them became adults around the year 2000, the millennium.