The frozen food supermarket has bought the world's first dumbbell shopping basket and trolley sledge, set to turn shopping trips into gym workouts ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

Iceland has introduced a big change to revolutionise customers' shopping experience by combining it with fitness. The supermarket chain has rolled out the world's first set of dumbbell shopping ...