Though the category has long been dominated by Nike and Jordan Brand, Xero Shoes is just the latest in a wave of athletic companies eager to earn market share. Puma and New Balance, for instance, have ...

Isaiah Stewart has signed a deal with Xero Shoes, the company announced Thursday. The "minimalist" footwear brand, which specializes in lightweight running and training shoes, is launching its ...

The basketball shoe market now has another player. Before month's end, barefoot brand Xero Shoes will release its first-ever ...