The product description says, "It's the Polaroid camera you love PLUS so much more. Our Bluetooth-connected app features full ...

For many decades, instant camera was synonymous with the Polaroid brand ... When a picture is taken, cyan, magenta and yellow color layers in the film are exposed to light. When it is pulled ...

The rainbow-focused design is being used across packaging and other touchpoints, while the brand’s new analogue camera, Polaroid Now, will be available in the red, orange, yellow, green and blue ...