Georgian designer Demna is leaving Balenciaga after a decade to become artistic director of Gucci, the French parent company of both brands, Kering, said Thursday. "Kering and Gucci are delighted to announce the appointment of Demna as the house's new artistic director,

I am truly excited to join the Gucci family,” said Demna in a statement. “It is an honor to contribute to a House that I deeply respect and have long admired.” Demna will

Kering appointed Demna Gvasalia as artistic director of Gucci, turning to the Balenciaga designer to inject new life into its flagship brand at a difficult time for the industry.