those that were raised with information technology, internet, and social networks. An innate hyper-connectedness that differentiates them from their elders; because the generation Y had to learn ...

Generation Alpha, the children of Millennials or Generation Y, is expected to be the largest generation in history. Technology shapes the experiences and behaviors of Generation Alpha.

Born between 1980 and 2000, the so-called Generation Y is the largest demographic group in North America. But unlike boomers, millennials aren’t throwing themselves into automobile ownership ...