Nike's new brand anthem "So Win" has taken centre stage during Super Bowl LIX, marking the brand's return to the event after 27 years. The 60-second ad, developed by Wieden+Kennedy Portland and ...

That’s why Nike unveiled the new brand anthem, “So Win,” during a Super Bowl LIX commercial. On its website, the brand makes its stance clear: “There’s nothing wrong with wanting to be ...

It aligns Nike with the movement and rise of women's sports. The "So Win" campaign includes Jordan Chiles, Caitlin Clark, Sabrina Ionescu, A'ja Wilson, Sophia Wilson, and Sha'Carri Richardson.

Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network star to discuss why.

It aligns Nike with the movement and rise of women's sports. The "So Win" campaign includes Jordan Chiles, Caitlin Clark, Sabrina Ionescu, A'ja Wilson, Sophia Wilson, and Sha'Carri Richardson.

I want to ask you about the Nike “So Win” ad with top female athletes like Caitlin Clark and Jordan Chiles. In some ways, it was like a throwback to some of the ads we’d seen from Nike before.

Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.