Acxiom has laid off 3.5% of its staff, a spokeswoman for the Interpublic Group of Cos.-owned data company confirmed with Ad ...

Rachael Zaluzec on the Marketer’s Brief podcast describes how VW is unifying marketing and customer experience.

The Trump administration’s mission to pare down the government is taking a toll on marketing shops responsible for supporting ...

Mason Interactive’s Brook Shepard and Alexis Bittar’s Jessica Steele spoke at the NextGen Summit about how the Bittarverse ...

TRG has named longtime principal Pete Lempert as its new CEO, effective March 31, as Glenn Dady announces his retirement.

Brands and agencies need to pay attention as Hispanic consumers pull back, tariffs make headlines, Walmart gets cautious and ...

A few highlights: ZipRecruiter emphasizes its ease of use in a spot narrated by a (fictional) hiring director named Dan. “Top ...

Among the notable campaigns for March 19: a fashion retailer’s live banner ads, Under Armour’s March Madness campaign and ...

An experimental spot for Puma, produced with virtually no human touch, shows how AI agents are helping marketers automate a ...

Gillian Follett is a general assignment reporter for Ad Age. She writes about a variety of topics including social media, ...

Experts have often said that Gen Alpha is not a mini version of Gen Z; now, new research is showing that marketers have their ...

The rise of AI in marketing has advertisers buzzing about cost savings and speed to market. But if that’s all they see, ...