Marketers have an undeniable tendency to chase the shiny new object. The latest social media platform, the most advanced AI-driven ad tech, and the buzziest experiential campaign—all are irresistible.

While giving me a tutorial on her exponentially expanding collection of skincare products, my nine-year-old niece informed me that she needs to start using Alpha Hydroxy Acid on her face. She now ...

Google’s rollout of Search Generative Experience (SGE) back in Spring 2024 seemed poised to shake up the world of paid search for brands. While the impact has been relatively minimal so far, that ...

At a recent brand home conference, I heard a talk from the owner of Conservas Pinhais, a small family-run Portuguese sardine factory that has recently launched a factory tour and experience. A central ...

A few weeks ago, DeepSeek launched a model rivaling OpenAI’s ChatGPT and Meta’s Llama 3.1, surging to #1 on Apple’s App Store. Built using reduced-capability Nvidia chips—restricted from China by U.S.

Today’s consumer, more informed than ever, isn’t shopping for new products like they were a few years ago. Email, ads, TV, and mail no longer account for all the product discovery opportunities ...

The first month of 2025 set a clear tone for the year ahead. At CES, the focus was on AI-powered personalization, immersive experiences, and the intersection of content, commerce, and advertising.

Advertising Week Europe 2025 is set to be an unmissable event, bringing together top brands, marketing leaders, and creative minds for an exciting three-day experience. Hosted at the dynamic 180 ...

Get ready for an unmissable lineup featuring the biggest names in the industry—from top execs spilling their creative secrets (think Jaguar, Burger King, Ryanair) to electrifying conversations with ...

The relationship between brands and influencers has never been stronger. Partnering with the right personalities can elevate a brand’s visibility, shift perception and drive serious sales. Thanks to ...

As human beings get older, their tastes tend to evolve and mature. Such cannot be said for brand mascots, especially those in the breakfast space. Tony the Tiger is likely to be advocating that ...

Consumers today are navigating a digital-first world that often feels impersonal and isolating. They’re inundated with marketing messages but long for something deeper—connections that feel genuine, ...