Our Advertising Week Europe 2025 Shortlist represents a diverse group of visionaries who are shaping the future of marketing, media and culture. From launching groundbreaking organizations to driving ...

Remember when you could binge-watch an entire season of a show in one sitting, only guilted off the couch by the “are you still watching?” prompt? Netflix, the king of binge, started it all with House ...

Keeping in touch with former colleagues is a great practice for any marketer, as success in advertising is often based on not only what you know, but who you know. Within the last five years or so, ...

“A parent is someone who carries pictures where their money used to be.” Few parents would disagree with this sentiment, especially considering that the cost of raising a child to 18 is now nudging ...

Media buyers face a constant barrage of decisions regarding inventory, partners, formats, budgets, and more—choices that ultimately come to define brands and their relationships with customers. But in ...

Today’s consumer, more informed than ever, isn’t shopping for new products like they were a few years ago. Email, ads, TV, and mail no longer account for all the product discovery opportunities ...

A few weeks ago, DeepSeek launched a model rivaling OpenAI’s ChatGPT and Meta’s Llama 3.1, surging to #1 on Apple’s App Store. Built using reduced-capability Nvidia chips—restricted from China by U.S.

While giving me a tutorial on her exponentially expanding collection of skincare products, my nine-year-old niece informed me that she needs to start using Alpha Hydroxy Acid on her face. She now ...

Marketers have an undeniable tendency to chase the shiny new object. The latest social media platform, the most advanced AI-driven ad tech, and the buzziest experiential campaign—all are irresistible.

For decades, media selection was understood as a natural extension of audience targeting. Advertisers didn’t just focus on who they wanted to reach—they considered where their message would appear.

At a recent brand home conference, I heard a talk from the owner of Conservas Pinhais, a small family-run Portuguese sardine factory that has recently launched a factory tour and experience. A central ...

Get ready for an unmissable lineup featuring the biggest names in the industry—from top execs spilling their creative secrets (think Jaguar, Burger King, Ryanair) to electrifying conversations with ...