ASN is the world's leading source of news, data and insights for the Sponsorship/Content industry with interests in Asia. By constantly tracking ~US$10b of trading activity in the Asian marketplace ...

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Sportswear and equipment behemoth adidas has secured a multi-year endorsement with Indian wicket-keeper and batsman Rishabh Pant. Prior to this deal, the 27-year-old cricket star known for his ...

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Esports World Cup Foundation (EWCF), the Riyadh based organiser of the eponymous international esports tournament, is teaming up with China’s Tencent Esports division to widen its regional footprint ...

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Saudi Arabian bank Alinma has struck a naming rights deal for Jeddah’s King Abdullah Sports City, which runs till 2029. Alinma secured the partnership with Saudi Arabia’s Ministry of Sport that ...

Chinese consumer appliances giant TCL has struck a deal to be the latest Worldwide Olympic Partner of the International Olympic Committee (IOC). Under the deal, TCL—replaces IOC long-term backer ...

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