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Adidas Secures Rishabh Pant Endorsement, Cements No.1 Position In India’s Sport Sponsorship Market
Sportswear and equipment behemoth adidas has secured a multi-year endorsement with Indian wicket-keeper and batsman Rishabh Pant. Prior to this deal, the 27-year-old cricket star known for his ...
Esports World Cup Foundation (EWCF), the Riyadh based organiser of the eponymous international esports tournament, is teaming up with China’s Tencent Esports division to widen its regional footprint ...
Want access? Whether you're buy-side, sell-side, agency or invested in the industry in another way, choose a plan that suits you now. Please register for free here to begin searching the free content ...
Want access? Whether you're buy-side, sell-side, agency or invested in the industry in another way, choose a plan that suits you now. Please register for free here to begin searching the free content ...
Want access? Whether you're buy-side, sell-side, agency or invested in the industry in another way, choose a plan that suits you now. Please register for free here to begin searching the free content ...
Chinese consumer appliances giant TCL has struck a deal to be the latest Worldwide Olympic Partner of the International Olympic Committee (IOC). Under the deal, TCL—replaces IOC long-term backer ...
One of Asia’s biggest jobs and talent platform, foundit, formerly known as Monster has appointed Indian star bowler Jasprit Bumrah as its brand ambassador. The collaboration highlights the ...
Activewear brand Lululemon has made Formula One racer Lewis Hamilton its latest global brand ambassador. Under the deal, the 40-year-old racer— a seven-time F1 world champion— will collaborate with ...
In a bid to boost international women’s football in Southeast Asia, insurer MSIG has secured a landmark deal with the ASEAN Football Federation (AFF) to become the title sponsor of the Serenity Cup.
In a landmark deal, the Korea Travel Expo (KTE) has made Korean actor So Ji Sub its first celebrity endorser for its event in Taipei. Following the deal, KTE stated, “We have appointed actor So Ji Sub ...
Saudi Arabian mining firm Maaden has expanded its partnership with Aston Martin Aramco Formula One Team. The landmark deal establishes Maaden as a pivotal principal partner for the F1 team’s on-track ...
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