UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” ...

Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.

Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.

From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.

Google extends the Dating Ads policy deadline to April 9, requiring certification for aggregators with restricted ad ...

Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.

Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible ...

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a ...

Retro Dodo was crushed by Google's 2023 helpful content update. Now he's taking on Google as a consultant for Kagi, a paid ...

Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising ...

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.