On Monday, the newly merged company – the combination of video monetization platforms JW Player and Connatix – announced the ...

Why should establishing consumer trust be a differentiator – and wouldn’t it be great if that was just every company’s MO?

Could AppleTV+ be the next CTV platform to turn to ads? Plus, the bubble may have already burst on creators launching DTC ...

Many see Google’s fingerprinting reversal as an irresponsible move due to privacy concerns, particularly in regions with strict data regulations.

Best Buy Ads, the big box tech retailer’s advertising arm, announced the launch of a new offering called Social+.

Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, whom Netflix ...

The Tech Lab is releasing an open-source framework for server-side ad management that moves programmatic mechanisms out of ...

Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days ...

Taz Patel joined Perplexity in December as head of advertising, just a few weeks after it began experimenting with ads on its ...

The process of setting up curated PMPs for bespoke audiences and vetting what inventory gets included can be time-consuming ...

Getting dozens of ad agency partners around the world to work together is like herding cats – but Colgate-Palmolive was able ...

Where principal media has gone wrong is that buyers have commoditized it due to an overreliance on vanity metrics in ...