Asda’s chief customer officer, David Hills, is stepping down from the role to join travel business Jet2. His successor at ...

From Coca-Cola bringing back its much-lauded ‘Share a Coke’ campaign, to the rise and rise of Bluey, it’s been a busy week.

The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of ...

The FMCG giant’s influencer-led strategy risks depleting trust in its brands, under the wrongheaded assumption that brand ...

Marketers discuss how teams, individuals and leaders can bridge skills gaps in the latest episode of Marketing Week’s ...

As it looks to expand internationally, Next is increasing its focus on measuring marketing incrementally and is considering ...

A “belief in data” and desire to push boundaries is informing Tesco group customer director Becky Brock’s vision for the ...

Your choice of media channel mix signals more about the quality perceptions of your brand than you might imagine.

McDonald’s is the world’s most valuable restaurant brand, according to Brand Finance, as previous incumbent Starbucks suffers ...

Why are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

With global experience spanning London, New York, Sydney, and Lagos, Bomo brings a nuanced understanding of cultural ...