您的广告活动是否成功? 在当今拥挤不堪的媒体环境中,仅仅投入广告费用是不够的。要想向正确的受众传达正确的 信息,就必须采用数据驱动的方法。 参加我们于美国东部时间 4 月 8 日星期二下午 1:00 举行的 30 分钟网络研讨会,探索成功营销活动的秘密。
人们每天会看到多少广告?这个数字很难确定,要想知道人们真正关注了多少广告更是难上加难,但有一点可以肯定:与那些与数十个竞争对手同台竞技的品牌相比,那些在聚光灯下独树一帜的品牌更容易引起人们的注意。 广告是一场竞争。显然,品牌希望尽 ...
Discover New Zealand’s top advertisers, highest-spending industries, and major market shifts in Nielsen Ad Intel’s 2024 ...
Discover the top three trends that are reshaping how brands connect with audiences around the world and how you can leverage them to power your marketing strategy.
Nielsen reveals New Zealand’s financial sector ad spend hits $295.3M amid rising economic pressures and shifting consumer habits, highlighting banks and investment firms adapting to evolving market ...
Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning ...
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
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Scoprite come le Aree di Mercato Designate (DMA) determinano le strategie del settore televisivo sia per gli inserzionisti ...
Découvrez les trois principales tendances qui redéfinissent la manière dont les marques se connectent aux publics du monde entier , et apprenez comment les exploiter pour renforcer votre stratégie ...
Among cable viewing, the championship game in the inaugural NHL 4 Nations Face-Off drew this month’s largest cable audience, with 9.3 million viewers on ESPN. FOX News Channel represented the next 13 ...
O share of voice é o gasto de mídia de uma marca no contexto de todos os gastos com mídia e pode ajudar a determinar a ...