Discover New Zealand’s top advertisers, highest-spending industries, and major market shifts in Nielsen Ad Intel’s 2024 ...

Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning ...

Nielsen reveals New Zealand’s financial sector ad spend hits $295.3M amid rising economic pressures and shifting consumer habits, highlighting banks and investment firms adapting to evolving market ...

Among cable viewing, the championship game in the inaugural NHL 4 Nations Face-Off drew this month’s largest cable audience, with 9.3 million viewers on ESPN. FOX News Channel represented the next 13 ...

O share of voice é o gasto de mídia de uma marca no contexto de todos os gastos com mídia e pode ajudar a determinar a ...

During February, audiences in Mexico slightly increased their streaming usage by 0.6 points compared to the previous month, accounting for 22.3% of TV viewing.

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In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes more per day than in October. Month-over-month, traditional TV viewing ...

Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.

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