Launched in 2018, Apple’s Behind the Mac campaign has brought us a series of ads showing inspiring people using its computers ... With its black-and-white footage, the film brings to mind Apple’s ...

These ads are classic Apple: beautifully shot, cleverly conceived and suggestive that anyone can be a world-class filmmaker if only they buy an iPhone 13 Pro. Another new spot from the brand, this ...

Apple held discussions with X (formerly Twitter) about once again showing ads on the social media site, reports The Wall Street Journal. The talks are said to have taken place "in recent weeks." ...

Why Steve Jobs’s ad guru is wrong when he says that Apple ads have lost their edge Ken Segall, the genius behind the "Think Different" campaign says that Apple's current ads are boring now.

Apple’s funny new ad crams in nearly every product, including its pizza box The three-minute spot gives a starring role to the round boxes Apple employees use to take pizza back to their desks.