Clorox is known for high-performing home cleaning ... But when necessary, you can clean the water reservoir in the sink with warm soapy water and a sponge or scrub brush. At $60, this humidifier ...

Clorox today (March 11) launched a new brand platform, “Clean Feels Good,” per details shared with Marketing Dive. The effort is rooted in a tie-up with Emotiv for a neuroscience study testing ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.