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Why Fender is building its $599 Standard Series in Indonesia – and how its ideological shift delivers better value for playersFender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – ...
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“I had him mix some paint there on the spot, and finally we came up with Fiesta Red!” With one decision, Fender increased the desirability —and future value — of a ...Fender custom colors were offered for a small upcharge after a handful of customers requested their guitars in special ...
Here's how they make their iconic electric guitars. The process starts ... expand their sonic palate. Narrator: Fender continues to innovate with new models, like their Acoustasonic series ...
Making these guitars much less hassle, even in a cramped corner of a bar. There are two models of the Fender Highway: the Dreadnought and the Palour. The Dreadnought is a slightly larger body than ...
In 1954, a guitar maker called Leo Fender introduced his second electric guitar, a companion to his 1950 Telecaster ... Fender has now released two sets of anniversary models, four of which were ...
Five classic models, sweet finishes like Candy Cola and O.G. Butterscotch Blonde... These are going to be popular ...
Early 1940s: During World War II, Fender meets Clayton Orr “Doc” Kauman, a musician and the chief designer of electric guitars for Rickenbacker (based in Santa Ana and the first maker of ...
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