The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years later — in 2025 — that Nike would invest in a Super Bowl ad again ...

Nike debuted its first Super Bowl commercial in 27 years last month, and while a star-studded female lineup of athletes was involved, the ad received criticism for the company’s stance on ...

The latest iterations of Wieden + Kennedy’s Play New campaign see the brand examine issues such as toxic masculinity and gender equality in sport (and life) Nike made a splash last month with a ...

A recent advertisement by the Japanese arm of Nike Inc. has been lauded for sending an inspirational message about using sports to help overcome an identity crisis. Others, however, have blasted ...

On the eve of her Australian Open title defense, two-time champion Aryna Sabalenka is getting the star treatment from Nike as her sponsor unveiled a creative tribute to her explosive game.

After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage with an all-star lineup of trailblazing athletes, led by WNBA phenom ...