Digital payments behemoth Visa has expanded its partnership with the Asian Football Confederation (AFC) for the next two seasons. The expanded deal has cemented Visa’s position as the AFC’s official ...

KRBL Ltd., the world’s largest basmati rice miller and parent company of India Gate Basmati Rice, has secured an endorsement deal with Bollywood legend Amitabh Bachchan. The partnership unites two ...

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For more than two decades The Sponsorship Experts have been the premier sponsorship and partnership marketing agency in Thailand, offering a host of services, products and training to rights holders ...

The Hong Kong and Shanghai Banking Corporation (HSBC) has sealed a deal to become the exclusive Premier Founding Partner of the new Kai Tak Sports Park in Hong Kong. The stadium slated to officially ...

Visit Qatar has inked a five-year deal for the T100 World Tour Final alongside The Professional Triathletes Organisation (PTO), World Triathlon and Qatar Triathlon Federation. Under the deal, the ...

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Abu Dhabi headquartered cryptocurrency exchange CoinW has sealed a partnership with the La Liga, Spain’s elite football competition. The deal ensures the Asian centric cryptocurrency exchange platform ...

One of Asia’s biggest marathons, the Tata Mumbai Marathon, has made legendary British marathoner Mo Farah its International Event Ambassador for its 20 th edition. Following the deal, Mo Farah ...

Singapore’s national carrier Singapore Airlines (SIA) has renewed its title sponsorship of the city-state’s leg of the Formula One Grand Prix series. The deal will see F1’s first street night race to ...

ASN is the world's leading source of news, data and insights for the Sponsorship/Content industry with interests in Asia. By constantly tracking ~US$10b of trading activity in the Asian marketplace ...