ASN is the world's leading source of news, data and insights for the Sponsorship/Content industry with interests in Asia. By constantly tracking ~US$10b of trading activity in the Asian marketplace ...

Sportswear and equipment behemoth adidas has secured a multi-year endorsement with Indian wicket-keeper and batsman Rishabh Pant. Prior to this deal, the 27-year-old cricket star known for his ...

Esports World Cup Foundation (EWCF), the Riyadh based organiser of the eponymous international esports tournament, is teaming up with China’s Tencent Esports division to widen its regional footprint ...

Want access? Whether you're buy-side, sell-side, agency or invested in the industry in another way, choose a plan that suits you now. Please register for free here to begin searching the free content ...

Want access? Whether you're buy-side, sell-side, agency or invested in the industry in another way, choose a plan that suits you now. Please register for free here to begin searching the free content ...

Saudi Arabian bank Alinma has struck a naming rights deal for Jeddah’s King Abdullah Sports City, which runs till 2029. Alinma secured the partnership with Saudi Arabia’s Ministry of Sport that ...

Chinese consumer appliances giant TCL has struck a deal to be the latest Worldwide Olympic Partner of the International Olympic Committee (IOC). Under the deal, TCL—replaces IOC long-term backer ...

Want access? Whether you're buy-side, sell-side, agency or invested in the industry in another way, choose a plan that suits you now. Please register for free here to begin searching the free content ...

Global energy solutions brand Aggreko has extended its ties with SailGP in a multi-year renewal deal. For the next three seasons, Aggreko is poised to continue as SailGP’s temporary power supplier, ...

In a bid to boost international women’s football in Southeast Asia, insurer MSIG has secured a landmark deal with the ASEAN Football Federation (AFF) to become the title sponsor of the Serenity Cup.

Activewear brand Lululemon has made Formula One racer Lewis Hamilton its latest global brand ambassador. Under the deal, the 40-year-old racer— a seven-time F1 world champion— will collaborate with ...

AJE Thailand Co Ltd, the producer and distributor of challenger cola brand Big Cola has struck a regional partnership with Premier League giant Manchester City. Under the deal, Big Cola has become the ...