Michaela Weber, interim GM EMEA at BigCommerce, looks at the ways retailers can tackle returns while still easing the path to ...

At the Capability Leaders Forum, marketers from AstraZeneca, Reckitt and Trainline discussed the potential of genAI to ...

Predicting the future is a notoriously difficult task. None of us happen to have a perfect crystal ball. If I did, I’d ...

Despite TikTok’s clout as a social platform, brands may be hesitant to commit to an ecommerce presence there. Is it necessary ...

What impressed me is not just how easy it was, but the gentle prompts involved that showed understanding of heuristics and shopper behaviour.

Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ecommerce spectrum from companies around the globe.

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At Econsultancy’s Capability Leaders Forum last week, marketers from AstraZeneca, Reckitt and Trainline discussed the potential of generative AI to augment the fundamentals of brand-building. How is ...

At Econsultancy’s Capability Leaders Forum last week, marketers from AstraZeneca, Reckitt and Trainline discussed the potential of generative AI to augment the fundamentals of brand-building.

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital. If you ...

From FMCG manufacturers to omnichannel retailers, broadcasters to pharmaceutical firms, the world’s most established businesses rely on our marketing and ecommerce expertise. Econsultancy’s mix of ...