Retro Dodo was crushed by Google's 2023 helpful content update. Now he's taking on Google as a consultant for Kagi, a paid search engine.

Rank volatility increased by 26% in 2024 – some industries saw even bigger spikes. Explore the data and insights.

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that ...

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a ...

If you’re looking to stay ahead in the ever-evolving world of search engine optimization, attending the right conferences can ...

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.

Google appears to be rolling out manual actions, search penalties, across German-based sites over the site reputation abuse ...

Google's AII system will generate backgrounds for product images while maintaining the original product appearance.

Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.

With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for ...