Creative arm UltraSuperNew cleverly uses the Japanese concept of honne (inner feelings) versus tatemae (outward appearance) ...

With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how ...

Jeswani, who is also CEO of Ogilvy Singapore and Malaysia, will take on additional duties as ASEAN CEO, a newly created role ...

X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already ...

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to ...

For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid ...

The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says ...

VML's Gareth Jones steps in to lead global growth at Ralph, partnering with CEO Chris Hassell to reenergise the agency's key ...

Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the ...

The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun ...

The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ...