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Marketing Week
1 小时
HMV restructures amid departure of marketing director
The company’s current head of marketing is set to assume part of the responsibilities of the former marketing and commercial ...
Marketing Week
1 小时
‘A new dawn’: Kellogg’s on using its distinctive assets to ‘reignite’ the brand
Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...
Marketing Week
1 小时
Brand trust, ad spend, efficacy of free trials: 5 interesting stats to start your week
British consumers are becoming increasingly sceptical about health claims put forward by food and drinks brands. The ...
Marketing Week
2 小时
X adds more brands to lawsuit over alleged ‘illegal boycott’
Elon Musk’s social media company X has expanded its existing lawsuit accusing advertisers and the World Federation of ...
Marketing Week
9 小时
‘Overwhelmed and undervalued’: Half of marketers grappling with ‘emotional exhaustion’
Marketing Week can reveal 80% of marketers have experienced imposter syndrome, while 60% feel overwhelmed. Register to enjoy ...
Marketing Week
9 小时
When it comes to data, do yourself a favour – play chess, not whack-a-mole
Reading data and reacting to it means you can get caught in a never-ending loop that prevents you from seeing the bigger ...
Marketing Week
2 天
Channel 4 and Lloyds award four black-owned businesses £600k in TV advertising space
As part of the Black in Business initiative, four black-owned businesses have each won £150,000 in Channel 4 TV advertising, ...
Marketing Week
2 天
Starbucks’ brand focus and making growth happen: Your Marketing Week
From Starbucks looking to “restore confidence” by investing in brand to calls for marketers to find growth opportunities ...
Marketing Week
5 天
Starbucks almost doubles marketing spend to ‘restore confidence’ in the brand
Starbucks is moving away from discounting and doubling down on “broad-based” marketing to focus on what “sets it apart” as a ...
Marketing Week
3 天
Brands need to put in the work to go after copycat products, says Thatchers lawyer
Thomas Chartres-Moore heads up the legal team that won on behalf of Thatchers against Aldi last week. While the ruling is ...
Marketing Week
3 天
Adam&EveDDB, VCCP and Mother win at Oystercatchers Awards
Adam&eveDDB, Uncommon, VCCP and Mother were among the agencies celebrated at the Oystercatchers Awards 24 in a ceremony ...
Marketing Week
4 天
Digital formats and AI adoption fuel 9.7% growth in UK ad spend
According to the Advertising Association and WARC, the UK advertising market grew 9.7% to £10.6bn, marking the first time ad ...
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