Logo design is not an exception; augmented reality (AR) is altering brand interaction with consumers. In an environment when attracting attention is more difficult than it has ever been, companies ...

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Last week, Mark Gurman reported that Apple had canceled development of its AR glasses project following some unimpressive demos for executives. With Vision Pro struggling to build its own sales ...

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These optical systems address key challenges in the field, such as the vergence-accommodation conflict (VAC) and the trade-offs between field of view and eye-box size. 2 The AR/VR market has ...

Augmented Reality (AR) and Mixed Reality (MR) technologies are rapidly evolving, bringing exciting possibilities for both old and new users. While Virtual Reality (VR) headsets immerse you in ...

Apple canceled its Mac-dependent AR glasses project, creating space for Google in the AR space. Google is rumored to be working on standalone AR glasses, potentially defining the market on its terms.

Which one should you go with? Well, that depends on which reality sounds most enticing to you. Arguably, AR is the most practical of them all. The gist of it is that it can place virtual elements over ...