Adidas continues to sign some of the most lucrative deals with athletes, including legends from both basketball and soccer. These deals have not only boosted the bank balances of these athletes but ...

From the 2026-27 season onwards, the official matchball for the Bundesliga and second division will come from German athletic ...

This article was translated into English by Artificial Intelligence. You can read the original version in  here.The German ...

adidas and Liverpool Football Club are making big things happen on the pitch, announcing a new multi-year partnership kicking ...

Southeast Asia, in collaboration with Heckler, has launched an inspiring four-part film series highlighting those that drive ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Adidas CEO Bjørn Gulden added: “We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world ...

Today, adidas and Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the ...

British media reports indicate that the deal between Adidas and LFC is a five-year agreement worth over £60 million ($77.4 ...

Liverpool have confirmed that Adidas will be their new kit partner from the start of next season. The club's current deal with Nike finishes at the end of the 2024-25 campaign. Back in October it ...

The jersey is in classic white and black for the players, and the goalkeeper jersey is in light blue. The jersey is made from ...

Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club's official kit ...