Explore how machine learning is revolutionizing sports gear design by improving safety, enhancing performance, and creating ...

Tunisian multi-hyphenate is utilising her partnership with Adidas to raise awareness about her modest fashion platform, ...

Schuh is the latest footwear company to initiate job cuts this month in what seems to be a steady stream of companies ...

While this style remains a staple in our 2025 wardrobes, it's time to turn our attention to the next big thing. Based on the ...

Dan Lanning and the Ducks host a major recruiting showcase this weekend featuring many of the top recruits in the nation from the 2026 and 2027 classes.  From ...

The Women’s Air Jordan 5 Golden Ticket is out now for a retail price of $200. Pick up a pair via the Nike SNKRS app.

WNBA star Satou Sabally from the Dallas Wings signed a multi-year shoe deal with Adidas, leaving Jordan Brand after five ...

Stealth Victory’ pack, their blackout option for the Predator 25, F50 and COPA Pure III which this year comes with some ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...