Eccentricity is the name of the game for Adidas in April, as an eclectic mix of sneakers defines the release calendar for the ...

There is plenty of sneaker newness to play with. For one, metallic sneakers of all kinds are making waves, and there’s a ...

Adidas continues to sign some of the most lucrative deals with athletes, including legends from both basketball and soccer. These deals have not only boosted the bank balances of these athletes but ...

an independent women’s soccer minor league. “This name was chosen to highlight the collective spirit of big dreams across the state,” the team posted on X. Announcing our new team name ...

Like her new shoe line, this look was classic Rihanna. The singer often brings out her most colorful 'fits to coordinate with her shoe designs. At her last Fenty x Puma release pa ...

The new Fenty x Puma collection features two shoe styles and a bag, all washed with vibrant colors inspired by Barbados. | Credit: Fenty x Puma Inspired by the tropical colors of Rihanna's home ...

Stars of the worlds of sport and showbusiness are limbering up for this year’s Soccer Aid for Unicef. The charity football match for Unicef returns to Manchester this year, where celebrities and ...

Kevin Lynch is a London-born, Dublin-based writer and journalist. The author of Steve Jobs: A Biographic Portrait, Kevin is a regular feature writer for a number of tech sites and the former ...

Liverpool have announced a multi-year kit deal with Adidas that will begin next season, replacing existing manufacturer Nike. The club previously sported Adidas kits between 1985 to 1996 ...

Adidas has described its new kit supply deal with Liverpool FC as "the worst kept secret in football" -- almost a year after SportBusiness exclusively broke news of the agreement.

The adidas x Liverpool collaboration has captured the essence of the club's identity, combining elite performance with stylish designs that resonated with supporters worldwide. Now, as the two reunite ...