Microsoft has started testing a free version of Office for Windows that includes ads. Right now, you have to pay for a ...

Adam Engst explains how to determine whether any apps on your iPhone may have been unintentionally sharing your location with ...

A new report from Opera shows that in-application ads generate an average 1.53 percent click-through rate compared to mobile Web ads with a 1.12 percent click-through rate, pointing to the growing ...

Scaling app campaigns is the ultimate goal for mobile marketers. It’s the process of expanding your successful marketing ...

Finally, Integral Ad Science (IAS), an agency that worked with Google to “actively disrupt this fraudulent operation, ...

However, while big retailers are increasingly making their mobile apps the focus of national television campaigns, it does not take a large ad budget to effectively market a retail app.

AppLovin intends to sell all of its apps business in the first quarter of 2025 for an estimated $900 million. Following significant growth in its ads business throughout 2024, AppLovin CEO and ...

Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman. Back in 2022, Gurman said software engineering was "already underway" to display ...

Writing in a note released Tuesday, UBS analysts said concerns over the launch of iOS 9 and the subsequent release of ad blocking apps - like Crystal and Purify - into the Apple App Store have ...

Bell Canada’s MyBell mobile app allows customers to fully-manage their services with the company while on the go. The MyBell ...

Beebom first noticed that the ad-supported version of Office for Windows appeared in India recently, allowing Windows users to access Word, Excel, PowerPoint, and other Office apps without the ...