Adam Engst explains how to determine whether any apps on your iPhone may have been unintentionally sharing your location with ...

Microsoft has started testing a free version of Office for Windows that includes ads. Right now, you have to pay for a ...

Scaling app campaigns is the ultimate goal for mobile marketers. It’s the process of expanding your successful marketing ...

In the ever-changing landscape of App Store Optimization, one thing holds true: if you’re not constantly optimizing or testing creatives in the app stores, you risk leaving valuable installs on the ...

However, while big retailers are increasingly making their mobile apps the focus of national television campaigns, it does not take a large ad budget to effectively market a retail app.

AppLovin intends to sell all of its apps business in the first quarter of 2025 for an estimated $900 million. Following significant growth in its ads business throughout 2024, AppLovin CEO and ...

Writing in a note released Tuesday, UBS analysts said concerns over the launch of iOS 9 and the subsequent release of ad blocking apps - like Crystal and Purify - into the Apple App Store have ...

Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman. Back in 2022, Gurman said software engineering was "already underway" to display ...

Spotify has suggested a manual workaround for users still encountering ads: logging in and out of the app two or three times ...

Beebom first noticed that the ad-supported version of Office for Windows appeared in India recently, allowing Windows users to access Word, Excel, PowerPoint, and other Office apps without the ...