Music artists looking to turn their passion into a career have dealt with all the curveballs, red tape, and hoops marketing ...

What’s driving this trend? Preeti Nayyar, Senior Vice President & Business Head at Universal Music Group, remarked, “Functional marketing is old news. Today, consumers have a voice in everything.

Local artist, marketing director highlight WMSE's Art & Music Auction at Pritzlaff Building ...

Music marketing is always changing – and yet the fundamentals stay the same. So what’s going to change in 2025 – and how can you change your strategy to make sure you keep cutting through? Liam James ...

By E.J. Schultz - 17 min 56 sec ago By Parker Herren - 17 min 56 sec ago By Garett Sloane - 17 min 56 sec ago By Gillian Follett - 1 hour 28 min ago 3 hours 17 min ago By Ad Age Staff - 7 months 2 ...

By Lindsay Rittenhouse - 12 hours 38 min ago By Garett Sloane - 1 day 1 hour ago By Lindsay Rittenhouse - 1 day 2 hours ago 1 day 3 hours ago By Brian Bonilla - 1 day 3 hours ago By Ad Age Staff ...

That's according to a survey conducted by Adobe Experience Cloud of 348 marketers in the United States. An infographic (below) covers key findings from the research. It looks at how marketing budgets ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

It's a common assumption that music streaming has changed how we listen to music in a physical sense ... The research study, published in the journal Marketing Science, is titled, "What Drives Demand ...

The hip-hop mogul has worked with big acts like Kanye West, Ja Rule and Ashanti. Legendary music producer Irv Gotti has died aged 54, his family have confirmed. The co-founder of Murder Inc. Records ...