Dirty sodas exist at the confluence of any number of trends—customization, the experience economy, sobriety and bold flavors ...

Celsius's acquisition of Alani Nu creates a powerhouse company that could dominate the 'better-for-you' energy drink category. In the FMCG industry, there is a concept called the 'Illusion of Choice'.

Last month, energy-drinks group Celsius Holdings announced the acquisition of US Alani Nutrition (Alani Nu), home to a range of zero-sugar energy drinks, snacks, and protein shakes, for $1.8bn.

Key growth drivers include the Alani Nu acquisition, international expansion, the Subway food service rollout, and the new Celsius Hydration product line. Execution will determine success.

Then, the group digs into the details of Celsius Holdings’ $1.8 billion acquisition of competitor Alani Nu and examines how the deal could impact distribution in the energy drink category as well as ...

Celsius enters into a definitive agreement to acquire Alani Nutrition (Alani Nu) for US$1.8 billion. The transaction will combine two growing, scaled brands in the energy drink category. Founded in ...

Also read → A better-for-you powerhouse: Why Celsius is buying Alani Nu for $1.8bnn “Celsius Hydration is the perfect complement ... Call Her Daddy podcaster Alex Cooper is dropping her newest flavor ...

LOUISVILLE, Ky. — Beverage company Celsius recently announced its plans to acquire Louisville-based brand Alani Nutrition, according to a press release. Founded in 2018, Alani Nu is a growing ...