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Celsius's acquisition of Alani Nu creates a powerhouse company that could dominate the 'better-for-you' energy drink category. In the FMCG industry, there is a concept called the 'Illusion of Choice'.

Last month, energy-drinks group Celsius Holdings announced the acquisition of US Alani Nutrition (Alani Nu), home to a range of zero-sugar energy drinks, snacks, and protein shakes, for $1.8bn.

Key growth drivers include the Alani Nu acquisition, international expansion, the Subway food service rollout, and the new Celsius Hydration product line. Execution will determine success.

近日，能量饮料公司Celsius以18亿美元（折合人民币约130亿元）现金加股票的方式收购了能量饮料品牌Alani Nu。后者为健身网红凯蒂·赫恩（Katy Hearn ...

Celsius enters into a definitive agreement to acquire Alani Nutrition (Alani Nu) for US$1.8 billion. The transaction will combine two growing, scaled brands in the energy drink category. Founded in ...

Also read → A better-for-you powerhouse: Why Celsius is buying Alani Nu for $1.8bnn “Celsius Hydration is the perfect complement ... Call Her Daddy podcaster Alex Cooper is dropping her newest flavor ...

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LOUISVILLE, Ky. — Beverage company Celsius recently announced its plans to acquire Louisville-based brand Alani Nutrition, according to a press release. Founded in 2018, Alani Nu is a growing ...

Energy-drink maker Celsius has agreed to acquire rival brand Alani Nu for $1.8 billion as the competitive stakes intensify in the energy beverage market. The purchase, which is expected to be ...