Apple published a new iPhone 16 Pro ad this weekend, and this one is quite ... video using the latest iPhone – but that’s not all, as the clip also celebrates the Brazilian Carnival.

Apple has released a series of new video ads promoting the iPhone 16e by highlighting its AI support, battery life, durability, and more.

For more out-of-home inspiration see our pick of the best billboard advertising and the new British Airways ads. Prefer to stick to a camera phone? See the best iPhone 15 prices below.