A moisturizing multi-use stick that can add a hint of color and nourishing moisture to your cheeks, this drugstore mainstay ...

WE CALL IT THE G.O.A.T: vegan, sweat resistant mascara is The Greatest of All Time. Our innovative mascara is a blend of clean, nontoxic ingredients, making it the perfect addition to your makeup ...

From the subtle “clean girl” aesthetic to ultra-glam, fluttery lashes, mascara is the secret weapon that can transform your look in seconds. But with so many options out there, finding the right one ...

As summer rolls in, embracing these fresh beauty trends is more than just chasing the latest styles; it’s about celebrating your individuality, comfort, and the natural beauty within. Whether you ...

We may earn an affiliate commission from links. “You never know when you’ll get emotional,” says celebrity makeup artist Delina Medhin, laughing, as she considers the merits of the best ...

Crafting the perfect smoky eye or no makeup-makeup finish isn't always easy no matter how many TikTok tutorials you've watched. But aside from having the necessary skill to pull off a glamorous ...

"Ooh I can already tell I'm going to love [this mascara]," she starts off by saying as she begins applying the Sculpted by Aimee LashLift Mascara, £20 / $25 in one of her viral videos.

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...